Netflix -you serie
Netflix -you serie
Netflix -you serie
Bac2 - ESA Saint-Luc Bruxelles
Bac2 - ESA Saint-Luc Bruxelles
Bac2 - ESA Saint-Luc Bruxelles
Bac2 - ESA Saint-Luc Bruxelles
Brief
Brief
Brief
Brief
Create an activation for an upcoming series of our choice to prove it's more original than the rest and make people want to watch it.
Create an activation for an upcoming series of our choice to prove it's more original than the rest and make people want to watch it.
Create an activation for an upcoming series of our choice to prove it's more original than the rest and make people want to watch it.
Create an activation for an upcoming series of our choice to prove it's more original than the rest and make people want to watch it.
Insight
Insight
Insight
Insight
By stalking, you can find someone's entire life on social media.
By stalking, you can find someone's entire life on social media.
By stalking, you can find someone's entire life on social media.
By stalking, you can find someone's entire life on social media.
Idea
Idea
Idea
Idea
To promote the new season of YOU,
Netflix stalks its subscribers and creates a video of Joe Goldberg stalking them.
Netflix ask to follow you on Instagram.
Once accepted, users receive unsettling messages inspired
by their own posts: «Italy, 2023... That was a nice vacation, wasn't it?»
The strange and intrusive exchanges go viral on social media.
Netflix then sends a link to a website. The user agrees to the terms and conditions (Without really reading them, as usual).
They log in with their Instagram account.
They discover a personalized mini episode of YOU, narrated by Joe Goldberg stalking them.
To promote the new season of YOU, Netflix stalks its subscribers and creates
a video of Joe Goldberg stalking them.
Netflix ask to follow you on Instagram.
Once accepted, users receive unsettling messages inspired
by their own posts: «Italy, 2023... That was a nice vacation, wasn't it?»
The strange and intrusive exchanges go viral on social media.
Netflix then sends a link to a website. The user agrees to the terms and conditions (Without really reading them, as usual).
They log in with their Instagram account.
They discover a personalized mini episode of YOU, narrated by Joe Goldberg stalking them.
To promote the new season of YOU,
Netflix stalks its subscribers and creates a video of Joe Goldberg stalking them.
Netflix ask to follow you on Instagram.
Once accepted, users receive unsettling messages inspired
by their own posts: «Italy, 2023... That was a nice vacation, wasn't it?»
The strange and intrusive exchanges go viral on social media.
Netflix then sends a link to a website. The user agrees to the terms and conditions (Without really reading them, as usual).
They log in with their Instagram account.
They discover a personalized mini episode of YOU, narrated by Joe Goldberg stalking them.
To promote the new season
of YOU,
Netflix stalks its subscribers and creates a video of Joe Goldberg stalking them.
Netflix ask to follow you
on Instagram.
Once accepted, users receive unsettling messages inspired by their own posts: «Italy, 2023... That was a nice vacation, wasn't it?»
The strange and intrusive exchanges go viral
on social media.
Netflix then sends a link to
a website. The user agrees
to the terms and conditions (Without really reading them, as usual).
They log in with their Instagram account.
They discover a personalized mini episode of YOU, narrated by Joe Goldberg stalking them.
